{"id":22294,"date":"2026-02-18T14:08:57","date_gmt":"2026-02-18T14:08:57","guid":{"rendered":"https:\/\/dandymarketing.co.uk\/newdev\/?page_id=22294"},"modified":"2026-02-23T14:04:46","modified_gmt":"2026-02-23T14:04:46","slug":"loony-legs","status":"publish","type":"page","link":"https:\/\/dandymarketing.co.uk\/newdev\/case-studies\/loony-legs\/","title":{"rendered":"Loony Legs"},"content":{"rendered":"\t\t
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Loony Legs<\/h1><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Client<\/h4>\t\t\t\t
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Loony Legs<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t

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Channels<\/h4>\t\t\t\t
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SEO<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Project Description<\/h4>\t\t\t\t
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Dandy began working with Loony Legs on improving it\u2019s SEO presence in March 2022, aiming to bolster the company\u2019s online presence and organic growth efforts. Having launched in the transitional period of 2020\/2021, Loony Legs sought to establish a strong digital footprint in a competitive market.<\/p>\n

Dandy was enlisted to support these efforts, leveraging a comprehensive SEO strategy designed to increase visibility, drive traffic, and ultimately, transactions. <\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\tPerformance\n\t\t\t\t\t<\/h6>

The results<\/span><\/span><\/h2>\t\t\t\t
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Since implementing our unique SEO strategies, we witnessed a phenomenal improvement in their website's organic performance. With monthly traffic more than doubling, Loony Legs has seen a 110% total traffic percentage increase since the start of our collaboration.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n 110% traffic increase <\/h5>\n \t\t \t

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\n 27% increase in transactions <\/h5>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n 544 1st page rankings secured <\/h5>\n <\/div>\n \n \n <\/div>\n <\/a>\n <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\tSEO audit & implementation\n\t\t\t\t\t<\/h6>

Technical review & website restructure<\/h2>\t\t\t\t
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Conducting a thorough technical SEO audit and implementing it is always our initial step. We kick-started the process by conducting a comprehensive SEO audit to grasp the digital landscape scenario and pinpoint areas in need of improvement. This audit identified our initial improvements, which included:<\/p>\n

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  • Enhancing internal linking structure: a task that boosted both website usability and its potential for higher rankings.<\/li>\n
  • Revamping website navigation and metadata: to ensure smooth user journeys, thereby enriching user experience and interaction. We also implemented a comprehensive metadata refinement at this stage, reinforcing the website structure for enhanced search engine visibility.<\/li>\n
  • Introducing new collections: pinpointing opportunities for new collection pages and proposing additional products based on keyword research findings.<\/li>\n
  • Expanding website content: this encompassed optimising existing landing pages, developing service pages, incorporating social proof such as customer testimonials and reviews and crafting new content pages to provide comprehensive information and expertise, strategically targeting keywords to bolster traffic and generate brand awareness.<\/li>\n<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    \n\t\t\t\t\t\tContent\n\t\t\t\t\t<\/h6>

    Strategically crafting compelling supporting content<\/h2>\t\t\t\t
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    Our next move involved crafting relevant, optimised, and authoritative supporting content on the Loony Legs blog for our new and optimised service pages.<\/p>\n

    We implemented a customised content strategy emphasising expert insights and practical tips in the realms of yoga, fitness, and style; all geared towards boosting traffic, increasing transactions, and fostering growth in the Loony Legs brand.<\/p>\n

    This content strategy not only delivered valuable insights to our target audience but also played a vital role in establishing authority and trust for Loony Legs as an authority brand in its niche.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\t\tLinks\n\t\t\t\t\t<\/h6>

    Spreading the word<\/h2>\t\t\t\t
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    Finally, we needed more high\u2013quality, relevant backlinks to support the content strategy we implemented. To achieve this, we engaged in a multi-faceted link-building campaign that prioritised guest posts, product features, and interviews on high-authority websites.<\/p>\n

    By pinpointing and reaching out to these platforms, we were able to secure valuable, relevant links that directed traffic back to the newly optimised content on Loony Legs\u2019 website.<\/p>\n

    This strategy not only enhanced the company\u2019s SEO efforts by strengthening its backlink profile but also significantly increased brand visibility and authority within the industry.<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    Working with this team has been a pleasure\u2014they communicate clearly and are genuinely great people. They\u2019re always attentive and responsive to our requests. After a number of years of collaboration, we\u2019ve seen consistent growth in our SEO. Highly recommended!<\/h3>\t\t\t\t
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    \u00a0<\/h6>\n
    Luca Corteggiano<\/h6>\n
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    Co-Founder, Loony Legs<\/p>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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    \n\t\t\t\t\t\tGet started\n\t\t\t\t\t<\/h6>

    Unlock growth with a digital marketing agency you can trust<\/span><\/h2>\t\t\t\t
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    Ready to increase your traffic, leads, and sales? Get in touch with our expert team. No obligation, no jargon, just actionable advice to grow your business.<\/p>\n<\/div>\n<\/div>\n

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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      Loony Legs Client Loony Legs Channels SEO Project Description Dandy began working with Loony Legs on improving it\u2019s SEO presence in March 2022, aiming to bolster the company\u2019s online presence and organic growth efforts. Having launched in the transitional period of 2020\/2021, Loony Legs sought to establish a strong digital footprint in a competitive market. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":11068,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-22294","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/pages\/22294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/comments?post=22294"}],"version-history":[{"count":7,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/pages\/22294\/revisions"}],"predecessor-version":[{"id":22639,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/pages\/22294\/revisions\/22639"}],"up":[{"embeddable":true,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/pages\/11068"}],"wp:attachment":[{"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/media?parent=22294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}