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<\/figure>\n\n\n\nThe good news about this is that is completely free, this\nmap pack appear in around 93% of local search results so you can see the\nimportance of having this set up. <\/p>\n\n\n\n
Local SEO will become more and more important, the chart below shows the growth of \u201cnear me\u201d searches in the United Kingdom over the last 5 years. <\/p>\n\n\n\n If you\u2019re not aware of the importance of mobile already your\nmost likely behind your competition.<\/p>\n\n\n\n Google is taking steps to take into account the growth of\nmobile and how it\u2019s users are using the search engine. On April 21, 2015,\nGoogle released a significant new mobile-friendly ranking algorithm that\u2019s\ndesigned to give a boost to mobile-friendly pages in Google\u2019s mobile search\nresults. <\/p>\n\n\n\n More recently they announced a \u201cMobile\nfirst\u201d index<\/a> which highlights the importance of mobile to Google. Google\nsaid it would notify Webmasters via Google Search Console when their site has\nmoved to mobile first indexing, so you may want to quickly check yours now.<\/p>\n\n\n\n What you need to do right now:<\/p>\n\n\n\n Based on the findings in those two reports you may have a lot of work to do!<\/p>\n\n\n\n You may have heard the phrase\n\u201ccontent is king\u201d over the past couple of years, and for the most part that is\ntrue. <\/p>\n\n\n\n The growth of social media and\nmobile phone usage have seen our eyeballs consume a tremendous amount of\ncontent, be it videos, snapchats, ebooks, podcasts whatever it may be the\namount of content out there is mind-blowing.<\/p>\n\n\n\n Because of this mind-blowing amount\nof content, to put it simply, there is a lot of sh*t content out there and you\nneed a way to cut through this and provide true value. If you don\u2019t have a\ncontent strategy, its not going to work.<\/p>\n\n\n\n What you need to do:<\/p>\n\n\n\n Statistically Social Media is too big to ignore. Worldwide,\nthere are over 2.13 billion monthly active Facebook users for Q4 2017 (Facebook\nMAUs) which is a 14 percent increase year over year.<\/p>\n\n\n\n Your customers and potential customers are most likely to\nhave a mobile phone and social media profiles they check -10 times a day\nwithout even thinking about it.<\/p>\n\n\n\n The targeting options you have within these social channels\nis quite scary, so you can be sure you will be able to get in front of a relevant\naudience if you want to pay for it.<\/p>\n\n\n\n There are many brand that have grown their business through\nsocial media, Gymshark is one example of this. Using social media influencers\nsuch as Lex Griffen and Steve Cook they successfully got in front of their target\nmarket in a non-intrusive way and now they are one of the fastest growing\ncompanies in the UK with a growing world-wide brand reputation.<\/p>\n\n\n\n What you need to do:<\/p>\n\n\n\n The standard customer journey has changed a lot over the\npast years, there are so many different touchpoints a consumer can have and\nwill have as part of their path to purchase. For the majority of customers, you\nhave a week to convince them. If you don\u2019t have a full digital strategy you may\nlose them during this week of active searching.<\/p>\n\n\n\n The chart below details the customer journey and how digital channels can ensure that you stay in front of mind and in a positive way.<\/p>\n\n\n\n A full digital strategy will work in holistic harmony and\nensure a positive brand image whilst your potential customers goes through all\nthe necessary steps they need to in order to feel comfortable enough to\npurchase from your brand. <\/p>\n\n\n\n There may be some that we have missed off that list but you\ncan see there is a lot of digital aspects that can influence the customers path\nto purchase.<\/p>\n\n\n\n Let us know in the comments below if we have missed any out!<\/p>\n","protected":false},"excerpt":{"rendered":" 1. 72% OF CONSUMERS WHO DID A LOCAL SEARCH VISITED A STORE WITHIN 5 MILES To capitalise on this stat there are a number of things you need to be doing. Firstly, ensure you have your Google My Business set up correctly, this will give you the chance to appear in local map packs like […]<\/p>\n","protected":false},"author":4,"featured_media":10026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-3272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/posts\/3272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/comments?post=3272"}],"version-history":[{"count":0,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/posts\/3272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/media\/10026"}],"wp:attachment":[{"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/media?parent=3272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/categories?post=3272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/tags?post=3272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/dandymarketing.co.uk\/wp-content\/uploads\/2019\/03\/gmb-graph-1024x357.png\")
<\/figure>\n\n\n\n2. 51% OF SMARTPHONE USERS HAVE DISCOVERED A NEW COMPANY OR PRODUCT WHEN CONDUCTING A SEARCH ON THEIR SMARTPHONE.<\/h3>\n\n\n\n
3. 47% OF BUYERS VIEWED 3-5 PIECES OF CONTENT BEFORE ENGAGING WITH A SALES REP<\/h3>\n\n\n\n
4. 90% OF ALL MARKETERS INDICATED THAT THEIR SOCIAL MEDIA EFFORTS HAVE GENERATED MORE EXPOSURE FOR THEIR BUSINESSES.<\/h3>\n\n\n\n
5. 71% OF CONSUMERS MAKE THEIR PURCHASE WITHIN A WEEK OF AWARENESS OR DESIRE<\/h3>\n\n\n\n
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<\/figure>\n\n\n\n