Whether you’re thinking of just starting out or want to keep up with the\nlatest trends and insights these small business stats should help you.<\/p>\n\n\n\n
We wanted to take a dive into how small businesses are currently marketing themselves, and what they find is working for them. When you first start out it’s important to have an idea of the ins and outs of marketing a product or service. Especially when you have 0 brand recognition.<\/p>\n\n\n\n
To make the most of these stats you may want to check out our SEO packages<\/a>, and also our PPC packages<\/a>. They’re both aimed at helping small businesses grow through cost-effective digital marketing.<\/p>\n\n\n\n We fell down a small business statistics rabbit hole but came out with our\ntop 13 intriguing marketing statistics. <\/p>\n\n\n\n So here there are…<\/p>\n\n\n\n But what do all these mean for small businesses? How can you use them?<\/p>\n\n\n\n You’re never too small to have a website. If you don’t have one, you’re missing a massive opportunity. This was probably highlighted to a lot of businesses this year with the impact of coronavirus. <\/p>\n\n\n\n So, it’s not surprising quite a few are looking to start using websites in 2020 for the time. Better late than never!<\/p>\n\n\n\n And just to hammer that point home a bit more the majority clearly see\nwebsites working for them.<\/p>\n\n\n\n Having a website will open you up to a whole load of potential customers,\nand other advertising options. It doesn’t need to be anything special either,\nyou just need a way for customers to find out more about you.<\/p>\n\n\n\n Unfortunately, it isn’t a case of build it and they will come though. You\nneed to actively market your website and increase the amount of traffic you’re\ngetting. Digital marketing can consist of a lot of different things. But there\nare some digital\nmarketing channels that small businesses need to be using<\/a>. <\/p>\n\n\n\n You should probably look into an SEO package<\/a>, PPC, and social advertising to start with.<\/p>\n\n\n\n Or if you wish you can learn some of these skills for yourself. There are plenty of great SEO blogs<\/a> out there that provide all the information you will need. <\/p>\n\n\n\n And this is why we mentioned social advertising. You can create free\nprofiles on the likes of Facebook, Insta and Twitter. Invite your friends and\nfamily to like the pages and spread the world.<\/p>\n\n\n\n This also opens the opportunity of paid social advertising. You can spend as\nlittle or as much as you like. It’s an extremely easy and targeted way to get in\nfront of your target market. You could try this yourself or get an agency or\nfreelancer to help you.<\/p>\n\n\n\n Again, another reason why you should really have a website. You can capitalise\non this stat by utilising SEO or radius targeted PPC advertising.<\/p>\n\n\n\n This also means you should set up a Google My Business profile if you have a\nstore. This will allow you to take up more “real estate” on search\nresult pages and provide users with directions and contact details for your\nbusiness.<\/p>\n\n\n\n You can probably see a pattern forming now. Yep, you need a website, and you\nneed to be driving traffic to it. <\/p>\n\n\n\n As we mentioned above digital marketing comes in many forms. It’s best to\ntest out certain channels and see where you get the best value for money from.<\/p>\n\n\n\n This is 100% true. Let’s say we have two plumbers in a local area, one with\na website. One without. Which one would you rather be?<\/p>\n\n\n\n If you’re a small business without a website but your competitors do, they\nwill be getting more customers than you. They will be building some brand\nrecognition and allowing potential customers to research them. They won’t be\nable to do that with you. <\/p>\n\n\n\n We’ve touched on channels a bit throughout, one of the best is SEO. SEO is\nthe process of optimising your website, so it appears higher on Google search\nresult pages. <\/p>\n\n\n\n This can be a particularly good channel. But if you’re just starting out it will\ntake time. It’s not instant. So, you need to be prepared to wait a few months\nto see this get any traction. But once it does, you should see new customers every\nday.<\/p>\n\n\n\n There are plenty of options here, you can do it yourself or higher an SEO\nagency, just make sure whatever SEO\npackage you’re on is worth it<\/a>.<\/p>\n\n\n\n We’ve also touched on social media as a good digital marketing option for\nyou. And this stat proves that even further. Get a website, get your social\nchannels set up. It’s the easiest way to start getting new customers and\ngenerating brand awareness.<\/p>\n\n\n\n This one is entirely up to you and the time you have. If you wish to save\ncosts and give marketing a go in the first instance go for it.<\/p>\n\n\n\n But, if you find you can’t do this properly, or as effectively as you would\nlike it may be best to find a reliable partner.<\/p>\n\n\n\n\n
1. 29% of\nsmall businesses plan to begin using websites for the first time in 2020. <\/h2>\n\n\n\n
2. 92% of business\nowners believe that having a website is the most effective digital marketing\nstrategy. <\/h2>\n\n\n\n
3. 25% of small\nbusinesses plan to use digital marketing in 2020.<\/h2>\n\n\n\n
4. 96% of small\nbusinesses say they use social media in their marketing strategy. <\/h2>\n\n\n\n
5. 75% of\nlocal-intent mobile searches result in offline store visits within 24\nhours. <\/h2>\n\n\n\n
6. 75% of\nsmall business owners think that internet marketing is very effective or\neffective for attracting new customers. <\/h2>\n\n\n\n
7. 83% of\nsmall business owners with a website feel a competitive advantage to those\nwithout one.<\/h2>\n\n\n\n
8. 89% of\nsmall business owners believe using search engine optimization is the most\neffective digital marketing strategy. <\/h2>\n\n\n\n
9. 61% of small\nbusinesses invest in social media marketing.<\/h2>\n\n\n\n
10. 66% of small\nbusinesses will outsource services to other small businesses.<\/h2>\n\n\n\n