{"id":9369,"date":"2025-03-10T18:25:17","date_gmt":"2025-03-10T18:25:17","guid":{"rendered":"https:\/\/www.dandymarketing.co.uk\/?p=9369"},"modified":"2025-03-10T18:25:17","modified_gmt":"2025-03-10T18:25:17","slug":"how-to-use-screaming-frog-to-improve-seo-content","status":"publish","type":"post","link":"https:\/\/dandymarketing.co.uk\/newdev\/blog\/seo\/how-to-use-screaming-frog-to-improve-seo-content\/","title":{"rendered":"How To Use Screaming Frog To Improve SEO Content"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Screaming Frog SEO Spider is a powerful tool that crawls your website just like a search engine, gathering detailed insights that can be used to boost your site&#8217;s SEO content.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the following guide, we&#8217;ll walk you through each step, from setting up your crawl with XML sitemaps and API connections, to analysing the data for actionable improvements.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether you&#8217;re an SEO trying a new tool or a business leader trying to improve your business content\u2019s SEO performance, this user-friendly guide will help you harness Screaming Frog&#8217;s capabilities to enhance your website\u2019s <a href=\"https:\/\/dandymarketing.co.uk\/newdev\/seo\/seo-packages\/\"><strong>SEO<\/strong><\/a> performance and overall content strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;Want the results without the hassle? Grab a <a href=\"https:\/\/dandymarketing.co.uk\/newdev\/seo\/free-seo-analysis\/\"><strong>free SEO audit<\/strong><\/a> today<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">How Screaming Frog Can Improve SEO Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Screaming Frog SEO Spider can provide a comprehensive overview of site health, content performance and <a href=\"https:\/\/dandymarketing.co.uk\/newdev\/blog\/content\/why-you-need-a-content-strategy\/\">content strategy<\/a> efficiency, making it a great tool in any business leader or SEOs toolbox.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Screaming Frog can help you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Crawl your entire site<\/strong> <strong>or specific website categories<\/strong> like your <a href=\"https:\/\/dandymarketing.co.uk\/newdev\/blog\/seo\/how-does-blogging-boost-your-seo\/\">blog content<\/a> for health and SEO performance<\/li>\n\n\n\n<li><strong>Identify web content that isn&#8217;t yet indexed by Google <\/strong>so you can request indexing<\/li>\n\n\n\n<li><strong>Identify pages with low word counts<\/strong> or not enough content for effective SEO<\/li>\n\n\n\n<li><strong>Identify pages without internal links <\/strong>so you can add them to your wider site content<\/li>\n\n\n\n<li><strong>Assess the number of clicks and impressions<\/strong> each URL is getting in Google:\n<ul class=\"wp-block-list\">\n<li>Identify dead URLs or content with zero clicks or impressions for repurposing<\/li>\n\n\n\n<li>Identify mid-performing content that needs to be <a href=\"https:\/\/dandymarketing.co.uk\/newdev\/blog\/seo\/update-old-blog-posts-seo\/\">refreshed or updated<\/a><\/li>\n\n\n\n<li>Identify high-performing URLs to guide future content efforts<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Understand which content users engage with<\/strong> and which they don&#8217;t<\/li>\n\n\n\n<li><strong>Review when the content on each page was last updated <\/strong>to prioritise actions<\/li>\n\n\n\n<li><strong>Bulk review on-page SEO content <\/strong>like page titles and meta descriptions to identify improvements<\/li>\n\n\n\n<li><strong>Track when search engines last crawled each URL <\/strong>to indicate if they have dropped off the radar<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Honestly, it can do a whole lot more than this, too. Screaming Frog has a range of <a href=\"https:\/\/www.screamingfrog.co.uk\/seo-spider\/tutorials\/\" target=\"_blank\" rel=\"noopener\">SEO Spider Tutorials<\/a> and additional literature available on their site. But we&#8217;ll just stick to the content auditing functions we use here at Dandy for the purposes of this guide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How To Use Screaming Frog To Improve SEO Content<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s a step-by-step breakdown of how you can use Screaming Frog to gather all of the juicy data mentioned above. Once Screaming Frog has worked its magic, you&#8217;ll have an actionable and data-driven plan for how to improve the SEO performance of each piece of content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1: Collect XML sitemaps<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">To run your Screaming Frog crawl, you will need to give the tool all the URLs you want to crawl. To do this, you can usually find your sitemap (a list of the URLs live on your site) by entering your website URL in the browser and then adding one of the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\/sitemap.xml<\/strong><\/li>\n\n\n\n<li><strong>\/sitemap_index.xml<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These are the most common URL paths to find sitemaps, but won&#8217;t always work. You may need to do some more digging to find yours if you don&#8217;t have a sitemap listed in these locations.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you do find your sitemaps here, they should look like this if your on WordPress:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdu71wwNtGbnVIAjIM3D-Pi_SumWtw2l-u4S25K64dUwTAn0RvqLainJCrwQsTleKqJH9gqGSMK9LXQupMjZ7PFAo2jUB_YDwjDOCrEvylZRhpS3eLhA1JPJ3zoOyRcnRtfQCQh?key=WYhL4_1FJr6iJko_8jw2PR52\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re auditing blog content, select the &#8220;post-sitemap&#8221; link to get a full list of all your blog post URLs, which should look something like this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcXZW-iPbwnqjDvtvDa8AEBB_LgAxsiYknUNhdERxaHUfdQqGVbi9oHGfIL3QqgVuF4oW0H3Apv_42OgZraaGcd31sYJFSH0ODwPrhU8u44qMMn8LFrjrzIXOTyaLIDiGdjzVCm0A?key=WYhL4_1FJr6iJko_8jw2PR52\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u26a0\ufe0f Don&#8217;t add your URLs into Screaming Frog until after you&#8217;ve configured your crawl settings. Copy and paste the URL list into a document or note to keep hold of for now.&nbsp;<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2: Set up your API access<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfNdLNHUBucbDamsmJFs47aGPp6TRJE-6gIYG6U46w0ebqETuhBpglHjI7TY-niCRiLKNIE_8kcl3DIiCpYRkWmu3nZ12n7cwLjun2dN0EAdaXhU4Hyhwddlp2sg5bN8rYfBxex?key=WYhL4_1FJr6iJko_8jw2PR52\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Screaming Frog API Configuration Menu<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Screaming Frog allows you to connect to external APIs to pull through the data you need into one handy crawl. You can connect to your accounts in Google Search Console, Google Analytics, Ahrefs and even other APIs by clicking them in this master dropdown menu to bring up a settings window.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For Google Search Console:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect your GSC account via the &#8220;Account Information&#8221; tab.<\/li>\n\n\n\n<li>You will need to input your target date range under the &#8220;Search Analytics&#8221; tab, we usually opt for 12 months for our content audits, but you can go shorter, too.<\/li>\n\n\n\n<li>You&#8217;ll also need to &#8220;Enable URL inspection&#8221; under the URL inspection tab of the configuration settings menu. The crawl will not work if this is not enabled.<\/li>\n\n\n\n<li>Then hit &#8220;Okay&#8221; to save these settings.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXd4Q-KmC_ym0_OzdFl_W45QlFcyOQ9EwfUlgWwMAY6-nL17T4gm8o74Uz0bg68XVHYEMZmfezMgBeyDoG1lmMDpIArLHHnyBprWr9dcNeac-TKldNGnWL3VDjtJlU8FIQhghHFpFg?key=WYhL4_1FJr6iJko_8jw2PR52\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Search Console API Configuration Menu<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For Google Analytics:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect your Google Analytics account via the &#8220;Account Information&#8221; tab.<\/li>\n\n\n\n<li>Input your target date range under the &#8220;Date Range&#8221; tab.<\/li>\n\n\n\n<li>Choose the on-page metrics you would like to track from GA in the &#8220;Metrics&#8221; tab.<\/li>\n\n\n\n<li>You can also edit page dimensions and filters for the data you pull through, allowing you to focus on conversion-type events, if needed.<\/li>\n\n\n\n<li>Click &#8220;Okay&#8221; to save these settings.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc2O2m6Ggn62N-IPybFG3_eGgJcTIXBTlg7L9jKwqKyE5sNQvPdXCEpBNt-pjtD5lPHtI1FG9zT_R--2D131jsr82Mu7lYuMYWc4KoCMTalbzPt-0K7XQ_HO-AyVMbLqSVWSnCt8g?key=WYhL4_1FJr6iJko_8jw2PR52\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>GA4 API Configuration Menu<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3: Add any custom extractions<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">If there are any additional metrics you need such as publish date or time, you can add custom extractions to your crawl. You\u2019ll find this in the \u201cConfiguration\u201d dropdown menu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfYYjK1S_riqjFbSA7MeEwkSOvvsGxBdPA6WWOymkXN5-W9g62AICo2heX2kZguIVa38-QWrCmee8CrHu2Tq3ULCXoHQc0fBf_Wddc-IHBIjUY98CkCYuRCPj3n83cNv4QOEWAALw?key=WYhL4_1FJr6iJko_8jw2PR52\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Screaming Frog Custom Extraction Configuration Menu<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve opened the \u201cCustom Extraction\u201d menu, you can add in the data and name the custom extractions. Click \u201cAdd\u201d to add a new custom extraction. The following two XPaths should work for extracting the publish date and modified date of URLs on any <a href=\"https:\/\/dandymarketing.co.uk\/newdev\/blog\/seo\/how-to-improve-wordpress-seo\/\">WordPress website<\/a> that is using Yoast:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>WP Publish\u00a0 &#8211; \/\/meta[@property=&#8217;article:published_time&#8217;]\/@content<\/li>\n\n\n\n<li>WP Modified &#8211; \/\/meta[@property=&#8217;article:modified_time&#8217;]\/@content<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Then, click \u201cOkay\u201d to add these to your crawl.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXfu0kuqaHCIQdtqIVe97y_cQggObMsPc6VXq_daaptM0J3U56vffhgPpUgx3uSm2CBPhmhxWS0ddTBVq3-87MW_cE6CWSmPXorBOhk9I5ayFDqgIsTE0U1ROLaqU0aEU-DDEGjS4A?key=WYhL4_1FJr6iJko_8jw2PR52\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4: Crawl data<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Now that you\u2019ve added all the APIs and extractions you need from your crawl, it\u2019s time to run it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We recommend using the \u201cList\u201d mode to upload your URLs for the crawl, you will likely need to edit crawl settings from the auto \u201cSpider\u201d mode in the \u201cMode\u201d dropdown menu.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdY3kt8NscCnnaPIJiS6TyhSU721hPL2w-AarxcjnHf4VWsfCl1Uep1grCON739mMfAlP_b7k4xNox1i9XtU-qaGL3MOwpSOgatcGl1QL_dvxMn3qsbSx_UHJ0yKQ3oUivVu8yz?key=WYhL4_1FJr6iJko_8jw2PR52\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Changing Screaming Frog to \u201cList\u201d Mode in Crawl Settings<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019re set in list mode, you\u2019ll need that list of URLs from your sitemap that we prepared earlier. Copy the entire list of URLs, then click \u201cUpload\u201d and \u201cPaste\u201d in the top banner of Screaming Frog.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXdD4xFFZwbsPYGVUPYXECaYb9vARrQhHirKhGRGBmUYwoWdRxEgiyy1PDEeXRzcbT2BId3pQpGQmOCr0I92JThEvp9sKO90Hl-3QTr3oEBEvz2t-gAKoMsKOceCG7XwMCM9DTgz1w?key=WYhL4_1FJr6iJko_8jw2PR52\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Uploading Your Sitemap For Screaming Frog to Crawl<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All copied URLs will automatically paste into the pop up box, click \u201cOkay\u201d to upload these target URLs and<strong> your Screaming Frog crawl will automatically begin.<\/strong> That\u2019s why it\u2019s important to configure all of your crawl settings before you add your URLs and begin the crawl.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeDK3L3oFCtOQb8llAk9EwA5L2E8WQEKqsTu0UGa0amrguUOKUB5RxNlQQ4eW9QXYA-i0MR_cC2TCAP_zKlTZaHQrIYMy6jL-Satf0gPB3AwMntSJWVTe32AVobOQrXZwxkOzS_Fg?key=WYhL4_1FJr6iJko_8jw2PR52\" alt=\"\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5: Exporting your crawl<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once your crawl is complete, it will look something like this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXc8kUDfjeHLeJ2U2bJ2XujPujjOanAGq8imUqgLvqiEBvcNianAecIX2JZJGkw3V5IEc4At18mTQCXIYcmeynY0uiM43v_g620ThyoXmmhfgK9UP3xanegPL8IiOQHHAh1WJ71P?key=WYhL4_1FJr6iJko_8jw2PR52\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">You can then click \u201cExport\u201d to export your crawl into your preferred spreadsheet format.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6: Analyse crawl data to improve content<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">You completed your Screaming Frog SEO crawl, congrats! Now, you need to analyse the data you\u2019ve collected to make sense of it all.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you\u2019ve exported your crawl into a Sheet, you\u2019ll have a wealth of data on each URL, including (but not limited to) metrics like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Search Console Data (Clicks, Impressions, CTR)<\/li>\n\n\n\n<li>Analytics Data (Events, Conversions, etc)<\/li>\n\n\n\n<li>URL Status<\/li>\n\n\n\n<li>Page Titles<\/li>\n\n\n\n<li>Meta Descriptions<\/li>\n\n\n\n<li>Headings<\/li>\n\n\n\n<li>Word Count<\/li>\n\n\n\n<li>Date Last Crawled (By Google)<\/li>\n\n\n\n<li>Any Custom Extractions<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You can work through each column to choose the data you\u2019re interested in reviewing, deleting any columns of data you aren\u2019t interested in.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then, get to analysing! Look out for the key data points we discussed earlier in the guide to generate a tailored action for each URL, which could include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Updating meta titles and descriptions<\/li>\n\n\n\n<li>Adding more valuable content to low word count pages<\/li>\n\n\n\n<li>Adding internal links pointing to URLs that are currently low<\/li>\n\n\n\n<li>Targeting backlinks for URLs that have none<\/li>\n\n\n\n<li>Refreshing declining pieces of content that haven\u2019t been updated in a long time<\/li>\n\n\n\n<li>Deleting or repurposing content with no clicks or impressions.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Now, all that\u2019s left to do is delegate or schedule actions for each URL \u2014 and watch their SEO performance grow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Closing Thoughts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If this was all a bit technical for you, or you just want to sit back and watch your site&#8217;s SEO performance grow without all the audits, why not let us do it for you?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We love content audits here at Dandy, and provide them as a central part of our <a href=\"https:\/\/dandymarketing.co.uk\/newdev\/seo\/seo-packages\/\"><strong>SEO and content packages<\/strong><\/a>. We also offer a <a href=\"https:\/\/dandymarketing.co.uk\/newdev\/seo\/free-seo-analysis\/\"><strong>free full website SEO analysis<\/strong><\/a> for those interested in the SEO health of their entire site.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Get in touch today or grab your <a href=\"https:\/\/dandymarketing.co.uk\/newdev\/seo\/free-seo-analysis\/\"><strong>free SEO audit<\/strong><\/a> now to get started<\/h3>\n\n\n\n<h2 class=\"wp-block-heading\">Screaming Frog For SEO Content FAQs<\/h2>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1741631029159\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What does Screaming Frog do?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Screaming Frog is a website crawler that analyses your site for SEO issues by collecting data on key elements like content meta tags, headings, and links. You can also configure it to pull through key search engine data from API connections to Google Search Console and Google Analytics, and it can highlight areas such as broken links, duplicate content, and missing alt text, providing actionable insights to help improve overall site performance.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1741631040025\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I use Screaming Frog to find broken links?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>To find broken internal links and external links in content through Screaming Frog after running a crawl, navigate to the \u201cResponse Codes\u201d tab and filter for error codes like 404 to identify broken internal and external links. This process enables you to quickly pinpoint problematic URLs so you can fix or redirect them, ultimately improving user experience and site credibility.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1741631061767\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I use Screaming Frog to find duplicate content?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>To find exact duplicate pages, run a full crawl of your website and review the duplicate reports available in sections like \u201cPage Titles\u201d or the \u201cContent\u201d tabs. Screaming Frog flags exact duplicate pages and similar content issues, which helps you consolidate or apply canonical tags to avoid SEO penalties.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1741631072996\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How do I use Screaming Frog to find missing alt text in content?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>To find missing alt text in content using Screaming Frog SEO Spider, after crawling your site, switch to the \u201cImages\u201d tab and filter for images that lack alt attributes. This quickly identifies images missing descriptive alt text, ensuring your site meets accessibility standards and provides search engines with valuable context for better SEO.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Screaming Frog SEO Spider is a powerful tool that crawls your website just like a search engine, gathering detailed insights that can be used to boost your site&#8217;s SEO content. In the following guide, we&#8217;ll walk you through each step, from setting up your crawl with XML sitemaps and API connections, to analysing the data [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":10030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-9369","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/posts\/9369","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/comments?post=9369"}],"version-history":[{"count":0,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/posts\/9369\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/media\/10030"}],"wp:attachment":[{"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/media?parent=9369"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/categories?post=9369"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dandymarketing.co.uk\/newdev\/wp-json\/wp\/v2\/tags?post=9369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}