What does a digital marketing agency do for a small business?
We bring in more of the right customers from search and social. That usually means SEO so you rank on Google, Google Ads for enquiries from day one, AI search so tools like ChatGPT recommend you, and paid social for reaching new people. You get the expertise of an outsourced marketing team without hiring one in-house.
How much does digital marketing cost for a small business?
Our SEO starts from £399 + VAT a month and PPC management from £200 + VAT a month, as a flat fee. Ad spend goes straight to Google and we never take a percentage of it. Bigger SEO packages are priced after a free review, so you only pay for work that makes sense for your business.
Which service do I need: SEO or PPC?
PPC ads on Google can bring enquiries in the first week, but you pay for every click. SEO takes three to six months to build, then keeps bringing customers in without a cost per click. Many small businesses run both: ads for quick wins while SEO builds. The free review tells you which makes sense for you.
What's the best digital marketing for a small business on a limited budget?
Start where customers are already looking for you. For most local businesses that means a well-optimised Google Business Profile and a few strong service pages, then Google Ads on your most valuable services once the basics are right. Paid social and content marketing come next, when there's budget to build demand. The free review gives you that order for your business.
Should I hire an agency, a freelancer or an in-house marketer?
A freelancer can be good value for a single job, like a new website or one ad account, but everything rests on one person. An in-house marketer knows your business inside out, but a full-time salary is a big commitment for a small business. An outsourced digital marketing agency sits in between: a team covering SEO, PPC and content, for a monthly fee on a rolling contract.
How long does digital marketing take to work for a small business?
PPC can bring enquiries in the first week once your campaigns and tracking are live. SEO usually takes three to six months to build, depending on your website, your competitors and your budget, and keeps growing after that. Your monthly report shows what's moving, so you're never guessing.
Am I tied into a contract?
No. Everything runs on a rolling monthly contract, so you stay because it's working.
Who owns my accounts and data?
You do. Your Google Ads, Analytics and Search Console accounts are set up in your name, and you keep them if you ever leave.
What is Dot?
Dot is our self-service SEO tool for businesses that would rather do it themselves. It brings keyword research, content help and performance tracking together, powered by your own Google Search Console data.
Is the review really free?
Yes. Send us your website and one of the team goes through it by hand. You get a clear plan within 48 hours, with no obligation to work with us.
Where are you based?
We're a fully remote UK team, working with small businesses all over the country.