digital consultancy

How To Check AI Content Quality For SEO

With AI becoming more and more relied on in business content creation, it’s now more important than ever to ensure that the quality of AI-generated content meets both user expectations and SEO requirements.  If you’re diving deeper into this AI-driven world, you may be tempted to trust AI for all your brand content needs, but […]

content marketing
SEO

The Ultimate SEO Audit Checklist for 2026

Getting a solid online presence up and running is crucial for any business looking to grow its online reach. And a good SEO audit can give you a major head start – think of it as a thorough health check for your website that picks up on all the potential issues and niggling problems that […]

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SEO

Quick Wins To Improve Your Core Web Vitals

Your website’s performance is like that magic ingredient that makes all the difference in user engagement – and getting it right is anything but a secret. Enter Core Web Vitals – your go-to for measuring your site’s speed, interactivity and visual stability. These aren’t just abstract numbers – they actually tell you how your users […]

winning approach to ppc
SEO

How To Start a Blog For Your Business

Starting your own blog for your business can be genuinely transformative. It’s one of the best ways to create a digital footprint, direct readers to your service pages, and build a thriving content marketing asset. Many successful bloggers have grown their brand and client base simply by sharing helpful tips, original blog post ideas, and […]

ppc

How to Create Landing Pages That Convert

Creating a landing page that turns visitors into customers is both an art and a bit of science. It involves a careful mix of design, content, and user experience. In this guide, we’ll explore the essential parts needed to craft landing pages that not only grab attention but also drive conversions. By getting to grips […]

seo packages
SEO

How to Measure SEO Success Effectively

Effective measurement of SEO success is crucial for businesses aiming to enhance their online presence and achieve their digital objectives. By understanding and tracking the right metrics, businesses can ensure they are reaching their target audience, improving engagement, and driving conversions.  The importance of SEO extends beyond mere visibility; it involves attracting the right visitors […]

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SEO

SEO for Ecommerce in 2025/26: 20 Expert Tips

Ecommerce SEO is now about substance over shortcuts. At Dandy, our approach isn’t just to chase trends, but to apply the smartest, most actionable strategies that deliver sustainable growth, even as search engines and user habits keep evolving.  Here’s a deeper dive into the 20 actionable tips, each supported by survey quotes from leading experts […]

SEO

Voice Search Optimisation: How SMEs Can Stay Ahead

Voice search isn’t just the future; it’s happening right now. With smart speakers and voice assistants like Alexa, Siri, and Google Assistant becoming part of everyday life, people are swapping typing for talking when using search engines. For small and medium-sized businesses, embracing voice search optimisation means staying visible where customers are looking – in […]

winning approach to ppc
SEO

Top Keyword Research Tools Every Marketer Should Use

Imagine you’re in a bustling local market, not just shopping for apples but listening closely to what everyone’s talking about. That’s what keyword research is like for your online business. At Dandy, we see it as the market’s heartbeat: spotting the phrases people actually use when searching and baking them right into your content strategy. […]

winning approach to ppc
SEO

Why Internal Linking is Important For Ecommerce SEO

Internal linking is a fundamental SEO strategy that connects pages within your ecommerce website using hyperlinks. For ecommerce businesses, internal linking distributes page authority, improves crawl budget optimisation, enhances user navigation, and can increase conversion rates. Effective internal linking helps Google discover and index product pages while guiding customers through optimised purchase journeys – so […]